AI Insights · Timothy · April 2025
Top 5 Drawing & Coloring Apps on iOS in the US, Q1 2025
Explore the performance trends of the leading drawing and coloring apps on iOS in the United States during the first quarter of 2025, with insights from Sensor Tower.
In the first quarter of 2025, the drawing and coloring app category on iOS in the United States showcased interesting trends in downloads, revenue, and active users. Here’s a breakdown of the top five apps based on data from Sensor Tower.
Color Pop AI - Coloring Book by MWM experienced fluctuations in weekly revenue, starting at approximately $189K and peaking at about $192K in mid-March. Downloads began strong with around 168K, but gradually declined to about 63K by the end of the quarter. Active users saw a notable increase, reaching over 223K in early March.
Color by Number：Coloring Games from Wildlife Studios maintained steady weekly revenue, generally hovering around $100K. Downloads started at nearly 99K, dropping to approximately 57K by the end of March. Active users, however, saw a decline from over 516K to around 254K.
Zen Color - Color By Number by Oakever Games had a modest revenue, fluctuating between $5K and $7K. Downloads showed a slight increase towards the end, reaching about 51K. Active users climbed significantly, peaking at over 848K by late March.
Happy Color by Numbers Game from X-Flow saw weekly revenue stabilize around $4K to $7K. Downloads varied slightly, ending the quarter at approximately 40K. The app maintained a strong user base, with active users consistently above 1.7M.
Finally, Adult Coloring Book - Pigment by Pixite Inc. experienced a gradual decline in revenue, from $91K to about $63K. Downloads also decreased steadily, ending at around 27K. Active users saw a slight decrease, stabilizing at approximately 62K.
For more detailed insights and trends, visit Sensor Tower.
